Wednesday, 15 October 2014

The Evolution Of The Denim Jean

Welcome back my fellow learners, today we are going to learn all about a material that stretches back to the cowboy and Indian era.

Did you know every time you wear your jeans, you are actually wearing a piece of history?
While there is some controversy on which came first, the denim or jeans, as technically they aren’t the same, they are linked with a European background dating back to the 1700’s. In France and England, denim was getting more popular as a fabric, due to the fact is was comfortable and very durable, whilst in Italy jeans was getting manufactured into topcoats and trousers for working men.

Levis Strauss in 1872, who at the time was a dry goods salesman, was approached by tailor called Jacob Davis, he was one of the first to use rivets to improve the strength of pants. Davis did not have enough money to patent his rivet idea, and so spoke to Levi to provide the money to pay for the patent application. Levi, being a savvy businessman, decided to became partners with Davis, and so in 1873 they received a patent for an improvement in fastening pocket openings.

At once the coal miners based in California took these as their unofficial uniform, due to the fact they withstood the stress and rigours of life in the mines.

Even though overalls were made with jeans, Levi and Davis decided to make their pants out of denim for extra comfort and durability. By the time 1920 rolled around, Levi' waist overalls were the number one product in working men's pants in the states, and despite the fact they were now made with denim, they were still known as jean pants.

By the 1930s, real cowboys had also adopted this nearly indestructible pant. The rise in Western movies introduced the public to jeans, and soon everyone wanted to imitate their on screen idols and buy a pair. 

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